Hey, welcome.
I’m Sudi.
Driven by creativity, I apply a multidisciplinary approach to problem-solving. My work lives at the intersection of product (UX/UI) design & brand identity, while creating distinct market value for businesses.
So far, my journey has bagged me:
Professional Experience
Fast-paced AI startups & Independent works.
Core Domains
Product (Web/UX/UI) Design & Brand Identity.
End-to-End
Core Capability
Ideation, Research, System, Design & Delivery.
2 Disciplines
6 Years
Roots to my journey
Coming from a Bengali family and raised in Kolkata, my childhood was shaped by learning art, craft, literature and diverse forms of storytelling.
My creative instincts are deeply rooted in my culture.
My earliest memories are defined by my mother’s encouragement of my rough pencil sketches adorning our home walls, and the mesmerizing sight of her skillfully crafting Kantha blankets—each meticulous stitch telling a story of the Royal Bengal Tiger, mythology, or nature.
While my peers buried themselves in textbooks, I found myself drawn to painting imaginary landscapes using watercolors or practicing Bengali classical music the night before my math exams.
These were the spaces where I developed taste & felt entirely fulfilled.
I soon realized these pursuits weren't just hobbies; they were early manifestations of a creative energy that would ultimately guide my path toward design.
The pursuit took me places
Kolkata
Vizag
Early School
Developed a love for visual storytelling.
High School
Grew a passion for “how” things work.
Chennai
Sydney
Bachelors - NIFT
Graduated as a Gold Medalist in Industrial Design.
Masters - UTS
Completed Interaction Design on a full scholarship.
Today, my creative journey seeks purpose and taste.
Having worked at high growth startups, and as a freelancer delivering projects—I’ve realized that the joy of being a valuable designer is to be able to be responsible and true to the human side of things.
Alongside design, I have spent a decade behind the camera capturing the unnoticed.
Recognized globally by Canon and Google this eye for visual composition brings a cinematic rhythm to my UI & Branding works, ensuring they hold authentic presence, feeling, and command trust.
Explore the visual side of my brain @sudiphotography
Featured by Google — Macro shot used within the official Google Pixel Camera app.
Golden Hour, Circular Quay / Canon 200D.
The Great Barrier Reef / Shot on Canon 200D.
Light & Shadow Play at Manly Beach / Shot on Canon 200D.
Perspectives from past collaborations
When not designing,
I explore creative ways to mix sketching and painting styles, read books, watch UX-related videos, listen to my mom talking about her cooking recipes, explore different music and languages, observe nature, people and study the world.
A few of my evening art explorations where I tend to express my imaginative landscapes and enjoy rough product sketches mixing different watercolor techniques.
