Page with brand guidelines for a company named Occupuy, showcasing logo variations, a contents list, a family photo, and hierarchy information about the brand values and scale.
Page with brand guidelines for a company named Occupuy, showcasing logo variations, a contents list, a family photo, and hierarchy information about the brand values and scale.

Occubuy

How redesigning Occubuy’s visual Identity and website drove over 3000+ downloads.

Visual Identity Web Design Launch

Roles and Responsibilities

Design Lead: Visual Direction, Brand Guidelines & UX Storytelling.
Web Design: Layout design, Copywriting & Implementation. 

Timeline, Team and tools

August - September 2024; Jr. UX/UI Designer: Kasey Lin
Design & Development: Figma, Illustrator & WordPress.

Background

Rent is the biggest bill most people pay, and it usually leaves you with nothing to show for it. Occubuy is a Sydney startup changing that.

It is a simple app: you keep paying rent like you always do, Occubuy verifies it, and you earn points on every single payment. Over time, those points add up, ready to be spent in the rewards catalogue, or put straight toward a property rebate when the time comes to buy.

Quick Note

As of 2026, Occubuy has updated its visual branding. The work presented here reflects the identity designs, brand UX, and website deployed during my time leading the redesign in 2024.

The Diagnostic and plan

When founders David and Nathan reached out, the ambition was clear: turn Occubuy into a household name for renters, using fintech benchmarks like Up Bank to balance playful engagement with institutional trust. To show the brand’s current state and its goal, I ran discovery workshops to find the gap.

Through the audit across Occubuy’s web and mobile touchpoints, three distinct barriers stood out:

  1. Inconsistent Visual Identity: Mismatched typography, unfocused color application, and generic imagery gave the brand an unpolished feel. Renters couldn’t instantly perceive Occubuy as a secure, legitimate financial platform to trust.

  2. Weak Narrative & Value Positioning: The existing web layout failed to communicate the core value proposition clearly—leaving users confused about how earning points on rent actually worked.

  3. Fragmented User Touchpoints: The disconnect between the brand identity, website layout, and mobile onboarding created friction at the critical point of conversion, suppressing app store downloads.

Together, we mapped out an intensive 8-week sprint plan. The mandate was simple: rebuild the brand identity from the ground up, redesign the web journey to drive immediate app downloads, and align the mobile touchpoints into a unified, high-trust experience.

My Initiatives

To deliver on this mandate, I led the end-to-end redesign strategy across three core focus areas:

  1. Rebuilding Brand Foundations: Engineering a high-trust visual system—modern typography, accessible color scales, and authentic imagery.

  2. Redesigning the Web Experience: Restructuring the homepage and core landing pages to turn complex value propositions into a clear, high-converting journey.

  3. Unifying Mobile & App Store Touchpoints: Aligning in-app onboarding, splash screens, and app store preview graphics for a seamless end-to-end user experience.

Solution

The 8 weeks sprint based-design approach delivered:

  • Professional brand evolution focusing on the brand “trust” essence.

  • Concise brand guidelines emphasizing on the brand storytelling.

  • Complete website redesign with a focus on converting visitors to active users.

  • Enhanced Mobile app design complimented by Google play store and App store redesign.

A promotional webpage for a rent reward app called Occubuy, featuring a smartphone displaying the app interface, with app download links from the App Store and Google Play, set against a purple background.
A smartphone displaying an app interface for Rental property management on a purple background with the text "Rent. Earn. Buy." and a download button at the bottom.
Close-up of a smartphone screen displaying various app icons, including Calendar, Occubuy, and Mail, against a purple background.

Note: Design presented in this case study may/can have undergone update since the time of writing the case study.

Promotional webpage for a rent rewards app with the headline 'Rent. Earn. Buy. It’s that easy.' and images of the app interface showing rent payments, rewards, and homeownership timeline.
A colorful webpage with a purple background promoting rental services. The top section has the heading "Simple. You pay your rent, We do the rest." with a speech bubble saying "YES!" next to it. Below are four icons with descriptions: Earn Rewards, Home plan that fits, Budget & Save, and Credit Score. The lower section has a mission statement in bold purple text: "Our mission is to transform renters into successful homeowners, and we take your dreams seriously," with a small yellow star graphic above it.
Comparison of two similar informational posters on benefits of programs, with purple background. Each poster has sections titled 'Our programs offer benefits that are built for you,' with categories 'Renters,' 'Business,' and 'Communities' highlighted in orange. The left poster lists benefits such as attracting tenants, data insights, networking, and revenue opportunities. The right poster emphasizes local business support, community engagement, economic growth, and long-term resident building.
Screenshot of a website promoting a rental property management app called Occubuy. The page features a large message encouraging users to get closer to homeownership with each rental payment, with download links for the App Store and Google Play. There are also buttons promoting fee-free rentals, ease of use, and becoming an occupier. The website's footer includes links about the company, partners, and blogs, along with options to join social media platforms and a feedback form.
Promotional graphic for an app called Occubuy, encouraging renters to join by downloading the app or scanning a QR code. The background is purple with a central orange rectangle containing white text about transforming renters' lives using Occubuy.

Impact

The collaborative approach achieved significant results:

  • Successfully elevated brand online presence with 150% engagement growth (Instagram/TikTok/Facebook).

  • Improved the brand look, storytelling, engaging copy.

Significantly achieved:

Over 3,000 downloads on both Google Play and the App Store.

1,500 new followers on Instagram, Facebook & over 1M view on TikTok.

Want to increase conversion?

Let’s rebrand your brand

Rebranding Occubuy being strategic and setting its ground for future scalability was an incredible challenge—if you're looking for a design partner to elevate your brand, let's chat.

Let's talk

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