Laptop displaying a website about sustainable ecosystem management, placed on a rocky surface outdoors with a cloudy sky in the background.

Tese

How designing an earth-centric eco-system empowered SMEs to manage performance, purchase tangible green solutions, and access sustainable capital - all in one place.

Web Design & Development, Web Product (UX/UI) design & Design system.

Roles & Responsibilities

UX Design: Brand Strategy, User flows & Storytelling.
UI Design: Design system, Web design & UI animations.

Client & Project type

Tese - where earth-centric business begins.
Independent Contractor/Freelance.

Timeline and Team

July 2023 - August 2023, December 2023 - April 2024.
Creative Director: Tiffany Lau, Sr. UX/UI Designer: Marco.

Tools

Task Management: Monday & Slack.
Design & Development: Figma, Photoshop, Illustrator & Webflow.

Background

I partnered with Tese to build a sophisticated web based digital platform that empower and bridge the gap between SMEs and Financial Institutions. The project was done in two different timelines with different requirements and resources.

Version 1

Screenshot of a website homepage for Tese, a platform connecting SMEs with sustainable financing. The page features a main heading, navigation menu, and a side panel with company information, multimedia, and ESG indicators.

Version 1:
The first one being a self-directed design project working alongside Dr. Kuzi (CEO), and Dhruv (Developer) to build the fundamentals of Tese focused on the brand, website, a Loan application portal for SMEs and an application results portal for Financial Institutes.

Version 2

A MacBook Pro displaying a website for a sustainability management platform called Tese, with a headline about managing the sustainability ecosystem, navigation menu, and a 'Get Started' button.

Version 2:
The second one being a collaborative design work along with Tiff (Creative Director), Marco (Sr. UX/UI Designer) and developers to refine the version 1 which included UX flows, finetune application process, build brand strategy, design the marketplace, refine UI animations and website interaction design for a successful launch.

Solution

The refinements and the collaboration delivered:

Professional brand presence with clear messaging.
Advanced reporting, ESG metrics, loan application and integration of a marketplace.
Complete website redesign with a focus on Interactions, usability and presentation of complex data.
Designing an Interactive resource “Knowledge Hub” for new and small SMEs to learn.

Homepage of a business website with a background of mountains and sky, featuring three options for doing business: United Kingdom, USA, and Europe, with flags, titles, and brief descriptions.

Screenshot of a webpage discussing how sustainable finance benefits businesses, highlighting points like cheaper financing, increased revenue, reduced costs, and improved reputation.

Dashboard webpage with ESG metrics, charts, and options for sustainable finance solutions on a dark teal background.

Note: Design presented in this case study have undergone a brand refresh since the time of writing the case study.

Visit Tese

Impact

The earth-centric approach achieved:

Successful product launch, market positioning and enhanced Brand presence among the ESG market and products.
Created scalable platform for growth.
Established first round fundraising and 30+ sign-ups at Saigon Textile Expo 2024.
Winner at the 2024 G20 TechSprint: Technology for the Planet on Enhancing ESG Data Reporting.

Fin.

Read my next case study

Video game scene showing a character named Echo in a dark, underground, dungeon-like environment with stone walls, candles, and crates. A dialogue box indicates Echo is done with the underground world and ready to move on.