Anyway AI

Designing and building the future of learning and career planning from 0→1 on Desktop and Mobile - for all young Australians using AI.

Product (UX/UI) Design | Responsive Design | Design System

Roles & Responsibilities

UX Designer: End-to-End Product Thinking, User journey, Wireframing & Logic, Iterative design. 
UI Designer: Mobile & Web design, Design Blueprint (Systems), Mid & Hi-Fi flow, Prototyping.

Stakeholder Management:  Being users voice, analyzing business needs, conflict resolution, Idea Alignment, Negotiating the Build (time & feasibility). 
Development: Design System (Tailwind Ready), Production-Ready Design Handoff.

Timeline and Team

April 2024 - April 2025
Design Head: John Holland; Sr. UX Designer: Sujoy Chakraborty
Development: Pat, Lili

Tools

Communication & Project management: Slack, Jira & Confluence.
Design: Figma (Figma Make, Fig jam), Storybook (UI Development, testing & Documentation).

Background

Anyway (formerly Year13) is a platform dedicated to making career planning accessible for every Australian school student. Anyway’s mission is to transform a confusing counselling one-to-many process into a personalized, one-on-one journey, empowering students to make confident, data-backed decisions for their future.

Problem

Today, the system is at a breaking point: a single career counsellor is often responsible for over 500 students. This Guidance Gap in Australian schools has left young people feeling blind and overwhelmed during the transition from school to work. 

Solution

To bridge this gap, we created Anyway powered by AI. And we named our guide Blinky—an AI guide that helps students chat about career options, explore career paths they’ve never considered, analyze real-world outcomes using virtual career experiences, and earn rewards for their progress. 

My year-long iterative design approach delivered a high-fidelity ecosystem centered around the AI experience:

  • Expressive AI Identity: Designed Blinky’s interactive mascot and personality, including a distinct conversational tone of voice, animated "typing" states, and emotive feedback patterns to build user trust.

  • Gamified Career Discovery: Developed a suite of fun, expressive activities—including personality quizzes, reflective journals, and a recommendation engine—that transforms job searching into an engaging, guided journey.

  • Cross-Platform Adaptive UI: Built a fully responsive Desktop and Mobile interface that uses clear messaging and intentional interaction design to communicate complex career data simply.

  • Conversational Logic & Refinement: Optimized AI chat responses for readability and established a standardized component library to ensure a consistent look and feel across every chat bubble and button.

  • Engineering-Ready Design System: Created a Tailwind CSS-aligned design system that bridged the gap between design and code, reducing handoff friction and accelerating development time by 60%.

A collage of slides from a presentation. The slides feature logo designs, brand guidelines, a contents page with an image of two children and a woman organizing boxes, and text slides discussing hierarchy, family, and branding elements.
A promotional webpage for a rent reward app called Occubuy, featuring a smartphone displaying the app interface, with app download links from the App Store and Google Play, set against a purple background.
Close-up of a smartphone screen displaying various app icons, including Calendar, Occubuy, and Mail, against a purple background. 
Note: Design presented in this case study may/can have undergone update since the time of writing the case study.
Promotional webpage for a rent rewards app with the headline 'Rent. Earn. Buy. It’s that easy.' and images of the app interface showing rent payments, rewards, and homeownership timeline.
A colorful webpage with a purple background promoting rental services. The top section has the heading "Simple. You pay your rent, We do the rest." with a speech bubble saying "YES!" next to it. Below are four icons with descriptions: Earn Rewards, Home plan that fits, Budget & Save, and Credit Score. The lower section has a mission statement in bold purple text: "Our mission is to transform renters into successful homeowners, and we take your dreams seriously," with a small yellow star graphic above it.
Comparison of two similar informational posters on benefits of programs, with purple background. Each poster has sections titled 'Our programs offer benefits that are built for you,' with categories 'Renters,' 'Business,' and 'Communities' highlighted in orange. The left poster lists benefits such as attracting tenants, data insights, networking, and revenue opportunities. The right poster emphasizes local business support, community engagement, economic growth, and long-term resident building.
Screenshot of a website promoting a rental property management app called Occubuy. The page features a large message encouraging users to get closer to homeownership with each rental payment, with download links for the App Store and Google Play. There are also buttons promoting fee-free rentals, ease of use, and becoming an occupier. The website's footer includes links about the company, partners, and blogs, along with options to join social media platforms and a feedback form.
Promotional graphic for an app called Occubuy, encouraging renters to join by downloading the app or scanning a QR code. The background is purple with a central orange rectangle containing white text about transforming renters' lives using Occubuy.
A smartphone displaying an app interface for Rental property management on a purple background with the text "Rent. Earn. Buy." and a download button at the bottom.
Visit Occubuy

Impact

The collaborative approach achieved significant results:

  • Successfully elevated brand online presence with 150% engagement growth (Instagram/TikTok/Facebook).

  • Improved the brand look, storytelling, engaging copy and,

  • Significantly achieved:

Over 3,000 downloads on both Google Play and the App Store.

1,500 new followers on Instagram, Facebook & over 1M view on TikTok.

Fin.

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