BTS
How Strategic Design Helped BTS in Growth, positive business establishment and market presence.
Website Design.
Roles & Responsibilities
Design Lead: Design Direction & UX Storytelling.
Web Design: Layout design, Copywriting & Implementation.
Client & Project type
Binita Technology Services (BTS).
Independent Contractor/Freelance.
Timeline and Team
6 Months, December - May 2025.
Tools
Design & Development: Figma, Adobe Photoshop, Illustrator & Framer.
Background
I partnered with BTS to create a sophisticated website that transforms complex financial products into compelling investment opportunities. Our comprehensive design and development approach resulted in increased investor engagement and improved conversion rates through intuitive presentation of fund performance and opportunities is an Australian start-up dedicated to making homeownership achievable, simple, and stress-free.
BTS had a strong vision of representing renters, and worked towards providing incentives every time users pay your rent via their app. However, the challenge they faced were:
To build trust among the new users/early adopters,
Create an impact in the Homeownership landscape and,
Increase brand reach by engaging storytelling.
Therefore, my work spanned designing and leading the brand identity & website redesign, app store refinements and brand guidelines that support the redesign and establish a new standard for future growth.
Solution
The 6 months of project-based strategic sprint resulted in:
Professional brand evolution focusing on the brand “trust” essence.
Concise brand guidelines emphasizing on the brand storytelling.
Complete website redesign with a focus on converting visitors to active users.
Enhanced Mobile app design complimented by Google play store and App store redesign.
Impact
The collaborative approach achieved significant results:
Successfully elevated brand online presence with 150% engagement growth (Instagram/TikTok/Facebook).
Improved the brand look, storytelling, engaging copy and,
Significantly achieved:
