BTS
How Strategic Web Design helped BTS in building an online presence, trust and market positioning.
Web UX/UI Design.
Roles & Responsibilities
UX/UI Design: Design Direction & UX Storytelling.
Web Design: Layout design, Copywriting & Implementation.
Client & Project type
Binita Technology Services (BTS).
Independent Contractor/Freelance.
Timeline and Team
6 Months, December - April 2025.
Tools
Design & Development: Figma, Adobe Photoshop, Illustrator & Framer.
Background
Bidhan, reached out to me with a unique challenge: to craft the very first online presence for BTS (Binita Technology Services). Despite Bidhan's two decades of profound expertise in Microsoft Dynamics CRM and significant successful contractual project with the Australian government and corporates, BTS lacked a digital storefront to articulate its value and reach potential clients.
After the initial call, The core problem that emerged was to translate highly technical, specialized services into an accessible, credible, and engaging web experience for a diverse professional audience - which in result can help BTS establish a strong online presence, build trust among potential audience and to be a unique enterprise solution provider which in return can be a powerful tool for scalability.
Therefore, how might the design solution solve these problems:
Turning complex technical skills into clear, simple messages for a wide range of professionals (future clients).
Build digital presence & trust: focused on value, technical services, and the founder's deep expertise in CRM solutions.
Designing a sleek, responsive and robust website with clear messaging and engaging UX.
Therefore, my work spanned from designing and leading the user experience, improved the visual look, strategic Information Architecture and ensured the site works smoothly on all devices, from mobile to desktop.
Solution
The 6 months of project-based strategic design implementation resulted in:
Clear and simple messaging that creates complex ideas easy to understand, showcases business values and helps potential clients find information quickly.
Modern, clean brand design that focused on building trust, ease of use, and works well on all devices, from mobile to desktop.
Effective use of colours and web-motion to establish a modern and optimal user experience.
Impact
The launch of the new BTS website marked a significant milestone, providing the company with a vital digital platform. The site now effectively:
Shows BTS's professionalism and the founder's experience, quickly gaining visitors' trust.
Clearly displays Services & Experience for potential clients to quickly learn about BTS's Microsoft Dynamics CRM services and see important project achievements.
Clear calls to action, services, pricing and contact details make it easy for new clients to reach BTS, moving it from referral-only to easy online access.
